While customers at a Mercedes-Benz 4S store wait for maintenance services, robots equipped with dexterous hands play music amid simulated mountains, forests and jungles; while sales consultants introduce vehicle configurations, quadruped robots move freely in simulated ecological scenarios... Recently, ZeNexus, the world's first 500-square-meter robot experience store developed under the "Dual 4S Integration Model", was officially inaugurated at the Boshi Ruida Mercedes-Benz 4S Store in Chaoyang, Beijing. This milestone signifies that Beijing E-Town Robot Mall, in partnership with ZeNexus, has turned the cross-border vision of "Robot 4S Store + Automobile 4S Store" into reality, advancing the robot industry toward systematic commercial deployment.

Innovative Exploration of the "Dual 4S Integration Model"

This innovation represents the world's first exploration of the "Dual 4S Integration Model", rather than a mere superposition of physical spaces or business formats. Backed by the mature Robot 4S store model and full-industrial-chain resources of Beijing E-Town Robot Mall, ZeNexus has established a full-life-cycle service system covering Show (display), Sale (integrated sales and leasing), Service (after-sales support) and Solution (information feedback and solutions). This system connects robot manufacturers, traditional channels and end-users within the real commercial environment of automobile 4S stores.

At present, ZeNexus has reached strategic cooperation with a number of cutting-edge robot manufacturers, including Unitree, UBTECH, SenseTime and Robosen. Such collaboration under the model of "industrial platform output + professional implementation" provides an efficient pathway for the large-scale application of the robot industry.

This achievement is attributed to the tripartite collaboration among Beijing E-Town Robot Mall, ZeNexus and Boshi Group. Among them, Beijing E-Town Robot Mall has built a complete ecosystem integrating "key technologies + core products + application scenarios". Its mature experience in robot exhibition operation and scenario adaptation has enabled ZeNexus to rapidly transform from a conceptual design to physical implementation, by directly introducing market-proven experience models and high-quality robot product resources, thus significantly reducing the cost of innovative trial and error.

Two-Way Integration Between Traditional Retail and Emerging Industries

ZeNexus's settlement in the Boshi Ruida Mercedes-Benz 4S Store essentially reflects a two-way integration between traditional retail giants and emerging industries based on real market demand. For traditional automobile 4S stores, robots have upgraded service experiences and spatial value.

Following the entry of ZeNexus, automobile customers no longer face idle waiting during purchase or after-sales processes, but gain novel interactive experiences with robots. This has notably improved customer satisfaction and increased store foot traffic by 15% month-on-month, making the traditional automobile sales scenario more interactive and engaging.

Driving Robots Toward "Public Services"

For the robot industry, mature offline channels serve as a vital foundation for technological application. As a strategic partner of Mercedes-Benz in China, Boshi Group boasts a mature nationwide offline network, as well as high-end consumer groups and corporate clients, providing real scenarios and precise traffic for the robot industry and accelerating the transition of robots from laboratories to practical applications across various sectors.

More importantly, the "Dual 4S Integration Model" is highly replicable. By integrating into existing commercial systems, embodied intelligence robot 4S stores can continuously inject intelligent capabilities into traditional industries such as home appliance stores, home furnishing malls and industrial parks without altering the original channel structure, while providing more accurate and stable application scenarios for the robot industry.

In the future, all partners will continue to focus on high-value sectors including education, industrial inspection, exhibition guidance and elderly care. Driven by the dual engines of "solutions + services", they will complete the upgrade from product delivery to capability delivery, and further improve the one-stop service system covering robot mainbody supply, system integration adaptation and after-sales operation and maintenance support.

As a key robot industry cluster in Beijing, Beijing E-Town is home to more than 300 renowned robot and intelligent manufacturing ecological enterprises, with the scale of the robot industrial chain exceeding 10 billion yuan. The implementation of the "Dual 4S Integration Model" — extending from Beijing E-Town to Chaoyang, and advancing from technological innovation to model output — vividly demonstrates the empowerment of Beijing E-Town's robot industrial ecosystem.

Going forward, Beijing E-Town will further advance the "Embodied Intelligence Social Experiment Program", accelerate the model output of Robot 4S stores, promote the iteration and upgrading of the "Dual 4S Integration Model", and enable robots to realize the value leap from "niche technology" to "public services" in real commercial environments.