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Direct Drive Tech and Everybot sign strategic partnership to expand embodied AI robotics market

Date: 2026-11-11Source: Beijing E-Town

Direct Drive Tech and the Republic of Koera (ROK)'s robotics company Everybot Inc. have signed a strategic cooperation agreement to expand their presence in ROK through distribution, local market adaptation, and joint development of embodied AI robotics products.

The partnership is intended to accelerate the commercial deployment of Direct Drive Tech' robots in ROK and, over time, other international markets.

Direct Drive Tech specializes in the research, development and manufacturing of direct-drive actuators, robotic joints and complete robotic systems. It has established an integrated business covering the development and mass production of core components as well as the commercialization of finished robots. Its products are sold in more than 50 countries and regions, with applications in consumer robotics, embodied AI, industrial automation and intelligent equipment.

Everybot is a robotics company that has held a leading position in the ROK's robotic vacuum and floor-cleaning market for several consecutive years. In recent years, it has expanded into physical AI and humanoid robotics. It has also conducted service robot pilot projects in the ROK in areas including short-distance delivery, manufacturing, and elderly care, supported by established distribution channels and after-sales service capabilities.

Under the agreement, the two companies will cooperate in joint research and development, marketing and distribution.

On the product development side, they will adapt their solutions to the needs of customers in ROK and other overseas markets, with a focus on manufacturing, logistics and elderly care. The work will include developing and refining products for local operating conditions and application requirements.

For market development, the partners plan to conduct joint marketing campaigns, demonstrate products at industry exhibitions, launch pilot projects and connect with potential customers in international markets. These activities are intended to test market demand and accelerate the commercialization of new technologies.

As part of the distribution arrangement, Direct Drive Tech will appoint Everybot as its distributor in ROK. Everybot will handle the import, distribution and promotion of Direct Drive Tech' robots and actuator products, as well as installation support and after-sales services. Its sales and service network will cover online and offline channels, public-sector applications and business customers.

The companies said the partnership would combine Direct Drive Tech' robotics manufacturing and product development capabilities with Everybot's experience and established local market network, supporting both product localization and wider market access.

A Direct Drive Tech representative described the agreement as an important first step in the company's global strategy for embodied AI. International expansion and localization in overseas markets are central to its development plans.

The two companies expect to sign further project-specific agreements as cooperation progresses, extending their work across product development, distribution and commercial applications. Their longer-term goal is to expand the use of Direct Drive Tech' actuators and robotic products in ROK and other global markets.