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AI reshaping global media landscape, bringing opportunities and challenges: report

Date: 2026-11-11Source: Xinhua

Artificial intelligence (AI) technologies are rapidly reshaping the global information ecosystem and power dynamics of communication, while bringing new opportunities and challenges, according to a Chinese think tank report.

Compiled by the Xinhua Institute, the report, titled "AI Plus Media: Global Development Report 2026," highlights several major changes driven by AI.

According to the report, advances in generative capabilities are enriching content supply while making it easier than ever to fabricate content.

It also highlighted several paradoxes in AI's impact on the media industry. AI gateways are creating new channels to reach users, while weakening direct connections between media outlets and their audiences.

AI tools are improving production efficiency, while placing new demands on media outlets' organizational capabilities and professional standards. Meanwhile, technological diffusion is benefiting more people while widening the AI divide between regions, the report said.

It calls on news media worldwide to serve as "enablers" of technological inclusiveness, "pioneers" in digital ethics, "co-builders" of rules governing applications, "guardians" of digital rights and interests, and "bridge-builders" for exchanges and mutual learning.

Together, global news media should build a new information and communication order that is trustworthy, fair, and oriented toward the common good, the report noted.

The report was released during the 7th World Media Summit, held in Beijing from Nov. 5 to 9, under the theme "Media in the Intelligent Age: From Consensus to Action."

The summit drew nearly 500 representatives from nearly 330 mainstream media outlets, think tanks and government bodies from 112 countries and regions, as well as the United Nations and other international organizations.

The World Media Summit was initiated in 2009 and is now a major global platform for media exchange and cooperation.